Thumzup Media Corporation expands strategic relationship with Coinbase to accelerate cryptocurrency accumulation

Thumzup Media Forges Deeper Alliance with Coinbase: Accelerating Crypto Growth and Digital Asset Innovation

In a significant move set to redefine its position in the digital economy, Thumzup Media Corporation (Nasdaq: TZUP), a pioneer in digital marketing, announced a pivotal expansion of its strategic relationship with Coinbase (Nasdaq: COIN). This deepening collaboration is designed to accelerate Thumzup’s cryptocurrency accumulation and mining strategy, signaling a bold step into the future of corporate digital asset management.

Unlocking Institutional-Grade Capabilities with Coinbase Prime

The core of this enhanced partnership lies with Coinbase Prime, the integrated platform renowned for unifying trading, financing, and custody with seamless execution and robust risk management. Coinbase Prime will continue to serve as Thumzup's trusted custodian and prime broker, providing essential institutional-grade infrastructure for secure and efficient digital asset operations. This includes advanced trading solutions, flexible financing, and NYDFS-qualified custody, ensuring a foundation built on security and compliance.

Strategic Capital Infusion for Ambitious Growth

Fueling this ambitious strategy, Thumzup recently concluded a highly successful $50 million offering at $10 per share. The substantial proceeds are strategically earmarked for two primary objectives: the diversification of the Company's cryptocurrency holdings and the acquisition of state-of-the-art mining rigs. This capital infusion is designed to fortify Thumzup’s digital asset treasury, while maintaining a lean and shareholder-friendly capitalization structure.

A Forward-Looking Digital Asset Treasury Policy

Thumzup's commitment to digital assets is highlighted by its exceptionally forward-looking Digital Asset Treasury (DAT) strategy. The Company is uniquely authorized to allocate up to 90% of its liquid assets to cryptocurrencies. This aggressive and visionary policy positions Thumzup as one of the most proactive publicly traded companies in adopting and integrating digital assets into its core financial strategy, setting a powerful precedent for corporate treasuries worldwide.

Enhancing Financial Agility with Non-Dilutive Capital

Demonstrating astute financial engineering, Thumzup significantly deepened its capital markets strategy in May 2025 by establishing a Bitcoin ("BTC")-backed credit facility with Coinbase Prime. This innovative facility provides the Company with a crucial source of flexible, non-dilutive capital. This means Thumzup can access necessary funds to fuel its expansion without issuing new shares, thereby preserving shareholder value while still accelerating its growth initiatives in the dynamic cryptocurrency market.

Leaders Speak: Vision and Execution

Robert Steele, CEO of Thumzup Media Corporation, articulated the strategic importance of this collaboration, stating, "Expanding our collaboration with Coinbase Prime reinforces our commitment to building one of the most strategically managed and growth-focused digital asset treasuries in the public markets." He underscored how Coinbase Prime's infrastructure and expertise provide an "unparalleled platform for execution" as Thumzup scales its crypto accumulation and mining operations.

Echoing this sentiment, Ryan Ballantyne, Head of Corporate Client Strategy at Coinbase, affirmed, "Our mission is to help institutions scale their crypto strategies with best-in-class infrastructure, combining military-grade security with world-class custody to power the next iteration of finance operations." He expressed pride in powering Thumzup's expansion, delivering "secure, trusted custody as they scale their digital asset capabilities."

Beyond Bitcoin: A Diversified Digital Future

While strategically focused on Bitcoin, Thumzup’s financial innovation extends to a broader spectrum of digital assets. Beyond its primary AdTech platform, which empowers users to earn cash for sharing branded content on social media, Thumzup has strategically diversified its treasury. This now includes leading cryptocurrencies such as Dogecoin, Litecoin, Solana, Ripple, Ether, and USD Coin. This multi-asset approach reinforces the Company's dedication to financial agility and its embrace of the evolving digital currency landscape.

Key Takeaways for Businesses and Investors

Thumzup’s latest strategic move offers invaluable lessons for any entity considering deeper engagement with digital assets:

• Leverage Institutional Partners: Collaborating with established, secure platforms like Coinbase Prime is crucial for managing significant digital asset portfolios.
• Strategic Capital Allocation: An aggressive, clearly defined digital asset treasury policy can drive significant growth and demonstrate forward-thinking leadership.
• Non-Dilutive Financing: Exploring Bitcoin-backed credit facilities provides a smart way to access capital without diluting equity, a valuable option in volatile markets.
• Diversification is Key: While Bitcoin remains central, a diversified portfolio across other promising cryptocurrencies mitigates risk and captures broader market opportunities.
• Integrated Business Models: Combining traditional business operations (like Thumzup's AdTech) with innovative digital asset strategies creates a compelling, future-proof business model.

Thumzup Media Corporation is not merely participating in the digital revolution; it is actively shaping it. Their strategic partnership with Coinbase, coupled with their aggressive digital asset treasury and mining initiatives, positions them as a compelling case study in corporate innovation and a leader to watch in the converging worlds of traditional business and the decentralized economy.