Dr Richard Whittle appointed as new Professor of Artificial Intelligence and Public Policy at the University of Salford

Pioneering the Future: Dr Richard Whittle Appointed Professor of AI and Public Policy at University of Salford

In a landmark move that underscores a profound commitment to the ethical and societal dimensions of artificial intelligence, the University of Salford’s Business School has announced the appointment of Dr Richard Whittle as its new Professor of Artificial Intelligence and Public Policy. This strategic appointment positions Salford at the forefront of crucial conversations about AI’s role in shaping our collective future.

A Leader Bridging Technology and Society

Dr Whittle is no stranger to the University of Salford, having previously served as a University Fellow. His distinguished career is marked by an exceptional interdisciplinary research background that seamlessly blends artificial intelligence, behavioural economics, and public policy. This unique blend of expertise is vital for navigating the complex implications of rapidly evolving AI technologies.

His academic prowess is evident in his publications in prestigious journals such as Public Administration and Work, Employment and Society. Beyond academia, Dr Whittle has a proven track record of advising organisations and securing significant research funding from reputable sources including the Economic and Social Research Council (ESRC) and Research England, along with a Capabilities in Academic Policy Engagement (CAPE) fellowship. These achievements highlight his capacity not only to theorise but also to translate complex research into tangible, impactful insights.

Shaping Policy for Social Good

A core benefit of Dr Whittle’s appointment lies in his established reputation for actively shaping national and regional policy. His work directly addresses the societal impacts of AI and digital transformation, providing invaluable guidance on ensuring these powerful technologies serve the public interest. A notable aspect of his contributions includes his advisory role in Manchester City Council’s digital strategy, where he is instrumental in mapping the city's AI ecosystem and advocating for ethical design principles that foster social good.

Furthermore, his pioneering research into digital decision-making and the pervasive influence of 'dark patterns' continues to inform both policy development and regulatory frameworks. This focus on ethical pitfalls and responsible design is a key takeaway for anyone engaging with AI, from policymakers to developers and end-users alike. It reminds us that technology must be developed with human well-being and fairness at its core.

Driving Inclusive Economic Development with AI

In his new capacity, Dr Whittle will spearhead research programmes dedicated to the political economy of artificial intelligence and inclusive economic development. This involves extensive collaboration with academic institutions, civic bodies, and industry partners. The overarching goal is clear: to explore innovative ways in which AI can be ethically harnessed to build more sustainable and equitable futures for all.

Dr Richard Whittle himself expressed his enthusiasm for the role, stating, “I’m delighted to be taking on this role at such a pivotal moment in the evolution of artificial intelligence and its impact on society. Salford Business School is uniquely positioned to lead research that doesn’t just explore what artificial intelligence can do, but what it should do.” This powerful statement encapsulates the forward-thinking and responsibility-driven ethos underpinning his work and the Business School’s vision. He further emphasized his excitement to collaborate and help ensure AI supports “inclusive, fair and sustainable futures.”

Professor Katy Mason, Pro Vice-Chancellor of Salford Business School, echoed this sentiment, highlighting the University’s ambition to lead research addressing society’s most pressing challenges. She praised Dr Whittle’s expertise and collaborative approach, anticipating the “real-world impact” he will deliver for the region and beyond.

Key Takeaways for a Responsible AI Future:

• Beyond Capability: The focus must shift from merely "what AI can do" to "what AI should do," prioritizing ethical considerations and societal benefit.
• Interdisciplinary Collaboration: Addressing AI's complex challenges requires integrating insights from technology, economics, public policy, and ethics.
• Ethical Design as a Mandate: Proactive efforts in ethical design and tackling "dark patterns" are crucial for preventing misuse and ensuring AI serves social good.
• AI for Inclusivity: AI research and deployment should actively aim to foster inclusive economic development and create equitable, sustainable societies.
• Real-World Impact: Academic research in AI must be translated into actionable policy and practical applications that deliver tangible benefits to communities.

This appointment marks a significant step forward in ensuring that the rapid advancements in artificial intelligence are guided by principles of responsibility, fairness, and a deep understanding of their human impact. It's a call to action for all stakeholders to engage actively in shaping an AI future that truly benefits everyone.